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We provide UX & service design consulting and staffing solutions that help you deliver exceptional customer experiences.
Outwitly Inc. has been providing outstanding user experience (UX) and service design to clients across North America since 2016. Founded on a decade of experience in design and research — the Outwitly team are experts in human-centered approaches to innovation. We are deeply committed to helping you create better products and services for the people that matter most.
We use human-centered design to understand your challenges, improve your customer experience, and reimagine your products and services.
What we do ›
Reduce the risk of launching new features and products with UX research by understanding HOW and WHY people use your applications.
Plus, build innovative products and services, delight your users, AND save money on development cycles with our world-class UX design. We design for mobile, tablet, responsive web, desktop, IOT, and more.
Improve customer satisfaction and reduce support calls by deeply understanding your customers and their journey. Service design will help you uncover your biggest customer pain points, find new opportunities, and optimize your business processes.
We utilize design research and systems thinking to understand how a service is delivered “behind-the-scenes” and what isn’t working for your customers and employees. Then, we help you design a better future!
Stop wasting time interviewing. Find the right candidate the first-time and feel secure knowing they have the experience to get the job done well.
We have the expertise and qualifications to find the best UX designers, UX researchers, and service designers for your next project. We provide our clients with quick and easy access to our network of over 1000 highly-skilled designers and researchers.
Find your vision, align your team, and generate solutions with design thinking! Our co-design workshops and packages will help you and your team understand your customer needs, solve complex business challenges, and create a plan for innovation.
We also offer UX and service design training for teams and individuals wanting to build design capacity in house.
We have executed and staffed UX and service design projects for the following diverse organizations:
Other out-of-this-world clients include private sector businesses and organizations in technology, healthcare, education, finance, and media. Plus, Fortune 100 and 500 companies.
Design Research Mastery is an online course that will skyrocket your UX and service design career.
Outwitly worked with a Crown Corporation to streamline and modernize its intranet web portals (used by 5,000 employees) in order to create a single point of access with a more discoverable, shareable, and engaging user experience for staff. We helped our client move from 8 disparate internal systems down to one.
Read the case study ›Outwitly worked with a national cultural heritage institution as they shifted towards using new digital tools and processes to properly and efficiently acquire and preserve heritage artifacts. We created service blueprints of the current disjointed processes and worked with our client to create a streamlined future-state.
Read the case study ›Outwitly was engaged over 10 months to improve the customer experience of an online government service for citizens seeking child or spousal support, provide recommendations for its reinvention, and lead its complete redesign. Our task was to reduce manual processes with automated/efficient systems, reduce call volume, improve case load, and improve user experience by providing meaningful case information to citizens in an easy-to-access and modern online portal.
Read the case study ›Outwitly engaged with a provincial department of advanced education to transform the delivery of adult education using human-centered design. Our job was to understand current learner pathways and needs, including challenges faced by education service providers, and seek new opportunities for innovation in the current system to inform a clear and consistent program model.
Read the case study ›Outwitly partnered with Employment and Social Development Canada’s Office of Literacy and Essential Skills (OLES) to facilitate a co-design workshop experience where participants generated concepts for a holistic eLearning solution. This solution would offer consistent essential skills assessment and learning resources to help jobseekers, workers, and employers across the country.
Read the case study ›
Explore our list of top-rated UX, service design, HCD, and research conferences happening both virtually and in person in 2024!
As designers and researchers, disagreement and conflict are common in the workplace!
In times of mass layoffs and economic uncertainty, design leaders must prioritize project tasks, monitor workloads, and consider hiring contractors to maintain momentum.
In part two of our series on Inclusive Design, we’re covering accessibility and inclusivity in remote user testing sessions.
In part one of our blog series on accessible user research practices, you'll learn about key terms and disability language for user researchers, what UX teams should know before diving into accessibility research, and the role of assistive technology in research.